PROJECT:
NOT ON MY WATCH
CLIENT: MINISTRY OF JUSTICE, DESIGN THINKERS ACADEMY LONDON, STBY, WHAT DESIGN CAN DO CHALLENGE
MULTIDISCIPLINARY GROUP:
Erland Prendergast, Eve Bayram, Karen Rozenbaum, Kieran Sull, Malcolm Casimir
*design jury selection*
MY ROLE: STRATEGIC SERVICE DESIGNER (EXPERTS INTERVIEWS, PERSONA, STAKEHOLDER VALUE MAP, IDEATION, INSIGHTS), SD TOOLS FACILITATION, VISUALISATION (VIDEO AND IMAGES)
THE CHALLENGE
We’re invited by the Ministry of Justice and What Design Can Do Global challenge to come up with relevant and feasible solutions on how to combat the sexual exploitation issue in the UK.
I was engaged with the project since the beginning, meeting with the MOJ and research team to do the primary research.
After that, I participated on a Design Sprint and together with my group we focused our work on how professionals can help tackle even the subtle signs of CSE. I talked to experts from several industries, from charities like Barnardo’s to Social Workers, General Practitioners and Safeguards from the Local Authorities, and identified that:
community members play a fundamental role in spoting the issue, they care about their community, have local knowledge and see things that sometimes make them feel uncomfortable and not necessarily associate with CSE, (like a minor hanging out with an older adult or starting to buy suspicious products).
THE PROCESS
We then decided to target passive observers in the community — small business owners like local grocery shops that are part of the local community. We wanted to develop a raised awareness and activate community members' conscience so they can take informed action.
I helped come up with our service proposition and the steps on how it works: 'Not on my watch' is a digital service to spot and report even the smallest signs of child sexual exploitation.
1. With a local campaign presented by CSE experts together with a Local Authority at regular Small Business Associations meetings, community members would become aware of the issue.
2. They would be encouraged to spot CSE signs
3. Through our digital service, they could report any sudden behavioural change they spot on a child during their daily journey.
4. With a heat map of signs, then, this collective community intelligence will help the police and social services to act as a preventative instance, at the same time that will contribute to the safety of their neighbourhood and protection of their children.
Watch the video (above) for more details of the service.
OUTCOMES
ACKNOWLEDGEMENT: our service proposition was awarded as “Design Jury Selection”, (picture below) acknowledged as the most interesting, feasible and viable concept, with the potential to be piloted together with Local Authorities, in a local community and scaled further on.
The Design Sprint was held in September together with the Ministry of Justice, Design Thinkers Academy London, Royal College of Art and STBY.
