PROJECT:
NESCAFÉ SMOOVLATTÉ FOR YOUNG PEOPLE
CLIENT:
NESCAFÉ
AGENCY:
PONTO DE CRIAÇÃO
MY ROLE: STRATEGIC PLANNING, CONTENT & PARTNERS CURATION
THE CHALLENGE
Smoovlatte, a new coffee-chocolate beverage brand from Nescafé was to be released in Brazil. Aiming a younger generation, they wanted to create a meaningful event to engage with them.
THE PROCESS
Inspired by the start-up culture and the fact that usually entrepreneurs start developing their ideas in garages, we suggested to develop itinerant garages. The idea was to deliver interesting workshops inside containers, that would travel among universities.
To connect with the students in a significant way, I suggested we engage with contemporary contents and develop a “Career Garage” to bring a future vision of work, managed by 99jobs start-up, and a ”Design Thinking Garage”, with experts in this area.
OUTCOMES
Both the students and the universities were very excited.
We achieved collaborating with the Nescafé Smoovlatte brand by involving a public of young people with inspiring dynamics to awaken new ways of acting and thinking.
