PROJECT:
LAUNCH OF 'DROP' MULTI-COFFEE MACHINE
CLIENT:
NESCAFÉ DOLCE GUSTO
AGENCY:
PONTO DE CRIAÇÃO
MY ROLE: CONCEPT CREATOR
THE CHALLENGE
We needed to develop an exciting Live Marketing concept for the launch of "Drop" Nescafé Dolce Gusto new coffee machine, that makes several beverages, from cold coffee to ice teas and chocolates.
THE PROCESS
To inspire new people to welcome the art of coffee, I helped with the conceptualisation of the idea: portraying more than 21 types of drinks in a 20 meter panel positioned in the main hall of MASP - Museum of Art in Sao Paulo, the most important art reference in the capital.
OUTCOMES
Impacting more than 10,5 million people in person, plus thousands on social media, we started presenting the brand as the modern art of coffee.
This was the biggest LED pannel ever made in a public space and was released in several mediums.
