PROJECT:
HEALTH START-UP POSITIONING
CLIENT:
LIBRA@HOME
MY ROLE: STRATEGIC PLANNER, WEBSITE, PRESENTATION AND SCRIPT CONTENT DESIGNER
THE CHALLENGE
Libra@Home is a start-up from Israel that is revolutionising the way neurohabilitation therapy is done. Though the use of specialised VR devices with tailor made exercises, the company offers a new way to better treat and make the patients more independent.
THE PROCESS
I helped them understanding their value in comparison to competition and developing an engaging way of telling their purpose through their website and video animation, designed by Rod Veludo.
To keep advancing and gathering investor's attention, I also created a more commercial speech, with a pitch presentation.
OUTCOMES
Very happy with the results, Libra@Home received good feedbacks from clients and prospects. We keep working with them, developing their institutional animation.
