PROJECT:
PACKAGING DESIGN AND VISUAL IDENTITIES
CLIENTS:
UNILEVER GLOBAL, LIVRARIA CULTURA, CAMPARI, PFIZER CHINA, ITAP BEMIS and many others
AGENCY:
CASA REX
MY ROLE: STRATEGIC PLANNING, TREND AND COMPETITORS ANALYSIS, VISUAL AND BEHAVIOURAL RESEARCH
THE CHALLENGE
To support both the creative team at Casa Rex as well
as the strategic role of each job on the delivery of the agency’s projects.
THE PROCESS
Implementing a strategic mindset through the use of planning tools; through the inclusion of market analysis, consumer behaviour research, shopper observation and trendwatching, I was able to create a strategic process on the design of every project.
From multinational brands like Knorr, Skip and Pfizer, that requested a Global or Regional strategic vision and understanding, to local ones that needed a go-to-market strategy, we could, then, identify the different approaches and solutions.
Above, some packaging design jobs for which I developed the strategy. The pictures rights are from Casa Rex. Click on "Mini cases" to read more.
OUTCOMES
Besides great client response and new projects, the agency was aknowledged by several AWARDS 2010-2013: Pentawards, IF, Good Design, ADG 10th Graphic Design Biennial, HOW+Print Color in Design Awards sponsored by Pantone, Bidi12 3rd Ibero-American Design Biennial, Creativity International Awards, IDA, Rebrand 100 Global.
