DESIGNING THE STRATEGY DEPARTMENT AND REPOSITIONING THE AGENCY
MY ROLE: STRATEGIC PLANNING & POSITIONING, RESEARCH, DEPARTMENT LEAD, INTERNATIONAL NEW BUSINESS STRATEGY, PR, CONTENT DESIGNER & awards curator
While working at Casa Rex, I was in charge for designing and developing the Strategic department as well as repositioning the agency. The objective was to collaborate at an internal/organisational level as well as externally, to better deliver the agency’s projects and attract new clients.
By studying the market competitors and interviewing clients and collaborators, I was able to identify the agency’s main strengths and values.
Furthermore, it was necessary to communicate all these values beyond current clients, so I initiated a strategy to advertise the agency at a national and international level through PR and award submissions.
I also accompanied the release of Casa Rex’s 1st international branch in London (2010). Besides the acculturation of the new team, I contributed as their local interface.
By creating a new Communication approach for both clients and the Media, we achieved positioning Casa Rex at a Global scale, as an international awarded house of design. We also double the agency’s profit in 3 years, acquiring new local and global clients, like Lux Global, Brigaderia, Bauducco, Oral Care Unilever Family brands, Pfizer/Enercal Plus etc.
The agency has been selected for the fifth consecutive as the Design Agency of the Year at the BDA Brasil Design Award and has won more then 100 awards, including: Pentawards, IF, Good Design, ADG 10th Graphic Design Biennial, HOW Awards sponsored by Pantone, Creativity International, Rebrand 100 Global.
Credits: pictures and graphic design - Casa Rex