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I am a Brazilian Strategist & Service Designer working and living in the queen’s land. I’ve 13 years of experience working with Design Strategy, Brand Experience and Shopper Marketing, and collaborated with the biggest HPC companies in Latam, food in the Middle East, health and tech startups in Israel.

Passionate about the humanities and skills of the future, I did a Master in Service Design by the pioneering institution in the field, the Royal College of Art, in London. I am also graduated in Social Communication (ESPM) and have a specialization in Psychoanalytic Semiotics (PUC). 

I love studying about the future of work, trends and innovation. That’s why I coursed Fluxonomy 4D with the Brazilian futurist, Lala Dehenzelin, and attended the Transdisciplinary Innovation Program at the Hebrew University, in Israel, where I lived and worked for six months with venture capitals and tech and healthcare startups.

I am currently working at EY Seren, with one of the most exciting design teams, supporting clients to achieve digital business transformation through customer-centred approach to design.

I like to focus on Employee Experience, Retail and Life Sciences projects and I am very engaged in internal initiatives as well. I’ve recently led a 6-month project reimagining the onboarding experience for new joiners and created the 1st remote lunch and learn series for the company.

I am a human-centric driven, detail-oriented and resilient person, with great stakeholder management ability. People often say I am an emphatic leader who brings a real passion to getting things done, being good at looking holistically and at the same time going down into the details to find the best possible solution.

My mission is to humanize how companies work, reimagining the way they develop and deliver products and services to people.

i've workED with, for, to...


Amazing brands, organisations and people. From large corporations looking for a step-by-step plan of action to small start-ups, just wanting a place on the table.


Yay! I was recently featured on #FindTheWomanBR as one of the 200 Brazilian talented women from the Creative Industry working abroad.

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